Just came across this article about the use of behavioral psychology in politics. I was immediately reminded of the Hidden Persuaders, a 1950s book by Vance Packard on the earliest days of psychological advertising. Looking back, Packard comes off a little paranoid (in fact, that was his specialty) especially when he swallows ideas like women’s menstrual states affecting their likelihood to buy a product and the belief that housewives fall into a catatonic state in supermarkets. Despite that, it’s still interesting and shows how scary the world of the 1950s could seem.